"Wow," the khaki shirt and boundless enthusiasm.

Steve Irwin created the best-known international personal brand of throughout Australia.

Now that has died at age 44, your personal brand will live forever.

Why? Because he has been the most Australia's successful ever to create and manage a unique and memorable public persona and the authentic.

The "Crocodile Hunter" has reached the enormous personal and professional success and status in just 14 years because of its marketing magic.

It touched the lives of many millions and corporate level has been one of Australia's largest exports.

Brw magazine estimated his annual earnings at $ 16 million annually with its programs to be seen over 500 million viewers in 130 countries.

At its peak, brw estimated revenues of $ 15 million from selling TV shows, $ 1 million advertising appearances and $ 300,000 from the sale of goods.

The magazine reports its $ US12 million film The Crocodile Hunter: Collision Course, took U.S. $ 33 in box office.

So what can we learn from the marketing of Steve Irwin and the legacy business?

Visibility 1)

Irwin understood the power of the media in making public image. He and his partner John Stainton not worry for a small regional market like Australia. He went directly to major U.S. markets through the influential television network Discovery Channel and Channel Animal Planet.

This is why Irwin was higher in the U.S. than in Australia.

2) Multi-Platform

Irwin He did everything perfectly – books, magazines, merchandise, TV shows, Hollywood films, media appearances, and personal appearances at the Australia Zoo.

They all worked together to create momentum.

3) The authenticity

Irwin was "The Real Deal. While Australia's highest grossing film 'Crocodile Dundee' was pure theater, Irwin was real and always dramatic reality.

4) Drive, passion, energy and enthusiasm

In an interview published in the Guinness Book World Records 2006 Irwin asked "How does one follow in your footsteps?" Here's his reply:

"If you want to be a zoologist to do all the tertiary education, but do not lose your passion and enthusiasm despite the hard work or the task that has to do. Just follow through. Passion and enthusiasm you will want to go everywhere in the world. "

Irwin was living proof of this principle.

We could respond with the utmost precision to the question "Who are you and what you do so that others will respect you and reward you?"

5) find a cause

Irwin was an advocate of nature and the environment. He called himself a "wildlife warrior". His voice in this matter was strong and clear.

6) memorable and distinctive Point of Difference

There are hundreds of wildlife presenters television. Irwin was different. He was very smart in selecting or inventing a different combination of factors that became a single point of difference from competitors.

The three key elements are:

Clothing: Shorts and T-shirt

Language: Wow, the earth, simple

The danger and drama in live animals manipulated reality

7) Aussie Larrikin Archetype

Irwin was able to define and become a social type that resonated the general public worldwide.

He was the archetype Larrikin Aussie living and everyone could relate to and kind idealized "hero / Larrikin / Father figure. Irwin built through this media. Because the media offers a huge audience, Irwin was able to humanize They symbolize the complex stories and themes through this archetype. This was the center of your personal brand.

Consistency

Irwin understands that it is more important to be clear and coherent than the original. The symbolism is very powerful. So even when diving wearing the uniforms of khaki. It's crazy, but it worked.

9) The controversy

Irwin was never far from it. Visibility was built despite the risks.

10) Family Values

The protection of the family is the world number one value. It's a universal truism. Irwin was an outstanding family man and maybe this will be his greatest legacy.

Thomas Murrell MBA CSP is an international business speaker, consultant and award-winning broadcaster. Media Motivators is his regular electronic magazine read by 7,000 professionals in 15 different countries. You can subscribe by visiting http://www.8mmedia.com Thomas can be contacted directly at +6189388 6888 and is available to speak to your conference, seminar or event. Visit Tom’s blog at http://www.8mmedia.blogspot.com

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